Illuminent
This family run business prides themselves on high quality farm-to-bottle products with particular attention to ingredient transparency and targeted results.
This brand update was designed to reflect the energy that goes into making every bottle. By creating a clear, cohesive system to help people navigate the extensive product line; by strength, flavor, and feel!
The marketing materials and educational pieces behind these lines, supports both the direct-to-consumer and business-to-business clients, to ensure the best results for everyone irrespective of experience level and application.
Roles
Graphic design lead
Art direction
Brand updates: typographic system, color palette, voice
Primary, secondary and seasonal packaging
Marketing materials: print, web, social
Professional education materials: print and digital
Point of purchase displays
Photography editing and product render