Eufora
Beauty Without Compromise has been the backbone of Eufora since 1997. And now, a flawless new look means these products don’t compromise on style either.
Progress
Exclusive new product launches and a company-wide refresh, boasting over fifty products. The contemporary, minimal new design ‘shows-off’ the ethos and luxury aspect of the company.
The very best ingredients, ethically sourced materials and processes, these products deserve to be well dressed.
Roles
Graphic design lead and manager
Art direction
Brand evolution: typographic system, color palette, voice
Primary, secondary and seasonal packaging
Consumer website rebrand
Marketing materials: print, web, social
Professional education materials: print and digital
Point of purchase displays
Photography editing and product render
Tricorbraun2023
Award Winner
People’s Choice Packaging
AloeObsessed Campaign
This is the summer 2026 program designed to move Eufora salon partners beyond the single promotion and into a seasonal strategy that builds momentum from launch to finish. It’s built around ALOETHERAPY™, and it is the most comprehensive campaign yet.
The Playbook is the heart of it. Not a brochure to skim, but a strategic step-by-step guide that walks salons through the entire campaign by section, so every member of their team knows exactly what to do and when.
BeautyMatter NEXT 2024
Award Finalist
Best Product Packaging Design
Additional Campaign Tools
Sales presentation
Sell-in one pager
Direct letters
Instruction guide
Mirror clings
Consumer display cards
Social media assets
Salon direct email
The Playbook
Marketing Collateral
